The system

The Triple-Filter Appointment System™

Three filters stand between an ad click and your calendar. Each one fixes a failure you've probably already paid another agency to make.

Filter 01 · Ad level

Value-driven ads

The failure it fixes

Discount ads that pull in bargain hunters and price shoppers.

What we do instead

We show homeowners a fair-priced, quality-first local company. Fast installation, everything handled, honest quotes, zero pressure. The clicks come from people who want new floors, not the cheapest number in town.

The result

Better homeowners from day one, people who respect your pricing. And because Facebook only sees real buyers respond to your ads, it keeps finding you more of them instead of more tire-kickers.

Filter 02 · Lead level

The qualifying survey

The failure it fixes

Instant forms that flood your pipeline with junk leads.

What we do instead

Before anyone becomes a lead, they answer a short survey. Home type, project, timeline, budget. Qualified answers go straight to our calling team. Unqualified ones exit quietly and never touch your pipeline.

The result

Every lead arrives having already told us what floors they want, when they want them, and how they plan to pay.

Filter 03 · Phone level

An in-house U.S. calling team

The failure it fixes

Offshore call centers and AI dialers that book without selling.

What we do instead

Flooring-trained U.S. callers reach every lead within five minutes, twelve hours a day, seven days a week. If someone doesn't pick up, we keep calling, twice a day for five days straight. On every call: the right questions, expectations set for a 60 to 90 minute visit, and both decision makers confirmed.

The result

Your reps walk into homes where the homeowner knows exactly what the visit is, wants what you sell, and is ready to decide.

The deliverable

What counts as a qualified appointment

The word means something here. Nothing counts toward your number unless all five of these are true:

In your service area, verified on the survey and again on the call
A real replacement project, not a repair or “just getting a price”
Able to pay, cash or financing, confirmed on the phone
Exclusive to you, never shared, never resold
Confirmed twice: 24 hours and 3 hours before your rep arrives

Cancellations and reschedules don't count toward your number. The engagement is month to month and backed by a refundable deposit. Our retainer doesn't even start until the system has already delivered.

The math

What 30 appointments a month turns into

Run an illustrative month: 30 in-home appointments, a 40% close rate, and a $7,000 average ticket.

qualified appointments per month

closed jobs per month

$0K

in monthly revenue

$0M+

added yearly run-rate

Your close rate and ticket will differ. That's exactly what the Appointment Capacity Call is for.

Done for you

Your only job is to show up and close

Advertising & creative

Custom offer built around your market and business
Value-led video ad scripts, never discount bait
Production and editing, refreshed every 1–2 weeks
Rapid ad testing, daily management, scaling

Survey & automation

Custom landing page with the qualifying survey
Scheduling synced directly to your calendar
Trust-building confirmation page
Email and text follow-up, lead routing, notifications

Setting & confirmation

U.S.-based calling team, 12 hours a day, 7 days a week
Every lead called within five minutes
The right questions asked on every single call
24-hour and 3-hour confirmations, no-show reactivation

Sales support & tracking

Live dashboard, every dollar from ad spend to closed job
One-tap post-appointment surveys for your reps
Bi-weekly optimization calls and sales training
Slack support, Monday to Saturday

See if your market qualifies

One thirty-minute Appointment Capacity Call. Your numbers, your capacity, your market, and a straight answer either way. If it isn't a fit, you'll hear that from us on the call.

See if you qualify

No pressure. No long-term contracts. In-home appointments, or you don't pay.