The system

The Triple-Filter Appointment System™

Three filters stand between an ad click and your calendar — each one built to fix a failure you've already paid another agency to make.

Filter 01 · Ad level

Value-driven ads

The failure it fixes

Price-driven ads that pull in bargain hunters and price shoppers.

What we do instead

We position your company as the fair-priced, quality-first local operator — fast installation, everything handled, transparent quotes, zero pressure. The clicks come from homeowners who want new floors, not the cheapest number in town.

The result

Higher-quality demand from day one, homeowners who respect your pricing, and a pixel trained on real buyers — so your campaigns improve over time instead of degrading.

Filter 02 · Lead level

The multi-step survey funnel

The failure it fixes

Auto-filled instant forms that flood your pipeline — and your pixel — with junk.

What we do instead

A custom landing page qualifies people before they ever become a lead: home type, project scope, timeline, budget. Qualified answers fire the pixel and route to our calling team. Unqualified answers exit quietly with no pixel event — Meta never learns to chase the wrong person.

The result

Every lead arrives having already told us what floors they want, when they want them, and how they're paying — and your targeting compounds with every dollar spent.

Filter 03 · Phone level

An in-house U.S. calling team

The failure it fixes

Offshore call centers and AI dialers that schedule without selling.

What we do instead

Flooring-trained U.S. callers reach every lead within five minutes, twelve hours a day, seven days a week — and follow up twice a day for five days straight when someone doesn't pick up. Full needs analysis, expectations set for a 60–90 minute visit, homeowner pre-closed, both decision-makers confirmed.

The result

Your reps walk into homes where the homeowner knows exactly what the visit is, wants what you sell, and is ready to decide.

The deliverable

What counts as a qualified appointment

The word means something here. Nothing counts toward your number unless all five are true:

In your service area — zip-verified on the funnel and confirmed on the call
A real replacement project — not a repair, not “just getting a price”
Able to pay — cash or financing, confirmed during the needs analysis
Exclusive to you — never shared, never resold
Confirmed twice — 24 hours and 3 hours before your rep arrives

Cancellations and reschedules don't count toward your number. The engagement is month to month, backed by a refundable deposit — and our retainer doesn't start until the system has already delivered.

The math

What 30 appointments a month turns into

Run an illustrative month — 30 sit-down appointments, a 40% close rate, and a $7,000 average ticket:

qualified appointments per month

closed jobs per month

$0K

in monthly revenue

$0M+

added yearly run-rate

Your close rate and ticket will differ — that's exactly what the growth consult call is for.

Done for you

Your only job is to show up and close

Advertising & creative

Custom offer built around your market and business
Value-led video ad scripts — never discount bait
Production and editing, refreshed every 1–2 weeks
Rapid creative testing, daily management, scaling

Funnel & automation

Custom landing page with the multi-step survey
Scheduling synced directly to your calendar
Trust-building confirmation page
Email and text nurture sequences, lead routing, notifications

Setting & confirmation

U.S.-based calling team, 12 hours a day, 7 days a week
Every lead called within five minutes
Needs analysis and pre-close on every call
24-hour and 3-hour confirmations, no-show reactivation

Sales support & tracking

Live KPI dashboard — ad dollar to closed job
One-tap post-appointment surveys for your reps
Bi-weekly optimization calls and sales training
Slack support, Monday–Saturday

See if your market qualifies

One thirty-minute growth consult call: your numbers, your capacity, your market — and a straight answer either way. If it isn't a fit, you'll hear that from us on the call.

See if you qualify

No pressure. No long-term contracts. Sit-down appointments — or you don't pay.