The Triple-Filter Appointment System™
We run the ads, call every lead in under five minutes, qualify the homeowner, and confirm the appointment twice. Your reps just show up and close.
Trusted by 50+ flooring operators across the U.S.
Built for flooring companies that sell in the home doing $1M+/yr.
Not for installers or one-man operations. We mean that.
The bottleneck
If every agency you've tried keeps sending tire-kickers, no-shows, and price shoppers, it's not your market. And it's not Facebook. It's three specific leaks in how they run your marketing.
“50% off installation” fills your calendar with people hunting the cheapest bid. They're shopping you against three other quotes. Your close rate drops, your average ticket drops, and your reps start dreading the schedule.
Those instant forms that auto-fill? They tell Facebook every junk lead was a win. Renters, $500 repairs, people who don't even remember tapping. So Facebook goes out and finds you more people just like them, and your ads get worse every month.
“Hi, just confirming your appointment for Tuesday” isn't selling. Nobody asked about the project, set expectations, or made sure both homeowners would be there. The homeowner expects a ten-minute quote. Your rep walks in expecting to close. And he drives home with nothing.
And every one of those leaks costs you the same thing: your reps' windshield time, burned on appointments that were never going to close.
The system
Not leads. A qualification system installed into your business, with a filter for every failure you've already paid another agency to make.
Filter 01 · The ads
No discount ads, ever. We show homeowners a quality local company, not the cheapest bid. So the people who click actually want new floors and expect to pay for them.
Filter 02 · The survey
Every homeowner answers a short survey before they can book. Project, timeline, home type, budget. If they don't qualify, they never touch your calendar.
Filter 03 · The call
Real people in the U.S. call every lead within 5 minutes, 12 hours a day, 7 days a week. They ask the right questions, set expectations, and make sure both decision makers will be home. No call centers, no AI.
The data
You see every dollar on a live dashboard, from ad spend to closed jobs. Cost per appointment, close rate, revenue, all of it, every week. And the deal stays simple: 30+ qualified in-home appointments a month, or you don't pay.
The averages
$0
average cost per in-home appointment
0%+
average close rate
$0K+
average ticket size
0x
average return on ad spend
How it works
Three steps. No filming, no chasing, no learning curve for your team.
Thirty minutes on your market, your close rate, and how many appointments your reps can actually run. If the system won't win in your market, we'll tell you on that call, not after a deposit.
Offer, ads, survey, calling team. Built for your business and live in days, not months. Your only homework is telling us where your trucks can reach.
Financially qualified homeowners, confirmed twice before your rep rolls out. And you watch every dollar on a live dashboard, from ad spend to closed jobs.
Watch: how the system works
Client results
Operators running the system right now, in their own words, with their own numbers.
$51K
in closed flooring jobs in his first 30 days on the system.
Paul McFadden
INW Contractors & Design · Spokane, WA
$100K
closed in the first 30 days.
Terry Bowman
Valorcraft Flooring · Greensboro, NC
$120K
closed by month two on the system.
Eddie Ayoub
Simply Floorz Direct · Tampa Bay, FL
$56K
closed in 30 days.
Solomen Rousan
At Home Expert · Houston, TX
$100K
closed in the first 30 days.
Paulo Pereira
Southeast Flooring · Charleston, SC
2x
doubled the business on the system.
Andrew Willenbring
Red Rock Remodeling · Berthoud, CO
Trusted by 50+ flooring operators across the U.S.
Run your numbers
One slider, your monthly ad budget. Everything else runs on our real agency averages.
Total Budget
$15,000
~$500/day
Leads & CPL
200 / $75
Est. leads / Blended CPL
Set Appointments
90
Set rate 45.0%
Issues
68
Issue rate 75.0%
Demos
64
Demo rate 95.0%
Net Sold
26
Close rate 40.0%
Avg Job Size
$7,000
Agency average
Net Revenue
$179,550
Projected monthly
Cost of Marketing
8.4%
Budget ÷ revenue
This math runs on our agency-wide averages, not a promise. Every market is different. We'll map your real numbers on your Appointment Capacity Call.
The guarantee
That's the floor, in writing. Before an appointment counts toward your number, all five of these have to be true:
Cancellations and reschedules don't count toward your number. The engagement is month to month and backed by a refundable deposit. Our retainer doesn't even start until the system has already delivered.
Questions
Qualified in-home appointments. Each one is a homeowner in your service area with a real replacement project, the money to pay for it, and both decision makers expecting your rep at a set time. Booked directly on your calendar and exclusive to you.
We never sell names and numbers. Nothing reaches your calendar without passing all three filters: the ad, the survey, and a real qualifying call with our U.S. team. And if a homeowner cancels or reschedules, it doesn't count toward your monthly number.
One thirty-minute Appointment Capacity Call. Your numbers, your capacity, your market, and a straight answer either way. If it isn't a fit, you'll hear that from us on the call.
No pressure. No long-term contracts. In-home appointments, or you don't pay.