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FLOORFOCUS

For flooring store owners & shop-at-home retailers who offer free in-home estimates

Get 30+ Qualified Exclusive Appointments in 30 Days Without Price Shoppers
On A Pay Per Estimate Basis

Trusted by flooring retailers like:

INW Contractors & Design logoValorcraft Flooring logoSimply Floorz Direct logoAt Home Expert logoSoutheast Flooring logoRed Rock Remodeling logoCarpet One Floor & Home logoFloor Coverings International logoFlooring Direct logoThe Design Gallery logoRA Flooring logoFlooring America logoThe Floor King logo

Fill Out The Survey Below To See If We Have Your Area Available

Based on 50+ reviews:

Show rate

90%+

Average show rate on confirmed system appointments

Close rate

40%+

Average close rate retailers see on system appointments

Ticket

$7K+

Average ticket size on closed system jobs

Return

10x

Average return retailers see on the system

We fill your calendar
with in-home appointments

Qualified homeowners. Exclusive to you. Guaranteed.

1

Value-driven ads

No discount ads. We show homeowners a quality local company, not the cheapest bid. So the people who click actually want new floors and expect to pay for them.

2

Qualification before booking

Every homeowner answers a short survey first. Project, timeline, home type, budget. If they don't qualify, they never touch your calendar.

3

A U.S. team that sells the appointment

Real people in the U.S. call every lead within 5 minutes, 12 hours a day, 7 days a week. They ask the right questions, set expectations, and make sure both decision makers will be home. No call centers, no AI.

4

Tracked to the dollar. Guaranteed.

You see every appointment and every closed job on a live dashboard. And the deal is simple: you only pay for the appointments that land on your calendar.

Trusted by 50+ flooring retailers

Across the U.S.

Real retailers. Real calendars.

From ad clicks → qualified in-home appointments → closed flooring jobs.

Valorcraft Flooring logo

Terry Bowman — Valorcraft Flooring

Greensboro, NC · Shop-at-home flooring company

  • $100K closed in the first 30 days
  • Reps closing 40%+ on non-referral leads
  • From inconsistent weeks to a full calendar
Simply Floorz Direct logo

Eddie Ayoub — Simply Floorz Direct

Tampa Bay, FL · Shop-at-home flooring company

  • $120K closed by month two
  • 20 qualified in-home appointments in month one
  • Serious buyers who actually show up
INW Contractors & Design logo

Paul McFadden — INW Contractors & Design

Spokane, WA · Flooring retailer

  • $51K in closed flooring jobs
  • Closed in his first 30 days
  • Appointments come in qualified and motivated
Southeast Flooring logo

Paulo Pereira — Southeast Flooring

Charleston, SC · Flooring retailer

  • $65K deal closed in his very first week
  • Almost $100K in jobs in the first month
  • Around $40K of that in profit
At Home Expert logo

Solomon Rousan — At Home Expert

Houston, TX · Flooring retailer

  • $56K closed in 30 days
  • Consistent 10x+ returns on the system
  • Runs a 7-figure flooring operation
Red Rock Remodeling logo

Andrew Willenbring — Red Rock Remodeling

Denver Metro, CO · Shop-at-home flooring company

  • Doubled the business on the system
  • Multiple jobs closed in his first 30 days
  • Booked through the Triple-Filter system
Valorcraft Flooring logo
“We did over $100k in revenue in my first 30 days.”
Terry Bowman — Valorcraft Flooring

I saw Ricardo's ad on Facebook and decided to give Floor Focus a shot. In about six weeks I've closed roughly $51,000, with two or three more deals likely to land this week, and the appointments come in well qualified and motivated.


INW Contractors & Design logo

Paul McFadden

INW Contractors & Design · Spokane, WA

What sold me on Ricardo was the transparency and the sense that he's actually working to build a partnership instead of treating me like a number.


At Home Expert logo

Solomon Rousan

At Home Expert · Houston, TX

Before Floor Focus I spent three months trying other agencies and got bombarded with low quality leads, never closing a single job. In my first thirty days with Ricardo I closed multiple jobs, with more solid jobs already in the pipeline. The leads are just better, these people are actually ready to get their floors done.


Red Rock Remodeling logo

Andrew Willenbring

Red Rock Remodeling · Denver Metro, CO

I found Ricardo on Instagram, got started on a Thursday, and had my first appointment that Saturday. In the month of May we did over $100k in revenue and I closed 46% of the leads I ran appointments on. It's been a perfect partnership and exactly what my business needed.


Valorcraft Flooring logo

Terry Bowman

Valorcraft Flooring · Greensboro, NC

In my very first week with Floor Focus I closed a $65,000 deal, plus another $20,000 and $13,000 job right behind it. That's almost $100k in jobs in the first month, around $40,000 of that in profit. No fake leads, just real deals with people ready to buy. I completely recommend Ricardo to anyone in the flooring business.


Southeast Flooring logo

Paulo Pereira

Southeast Flooring · Charleston, SC

Before Floor Focus we struggled with consistency, lead quality, and getting customers to actually show up. Our first month with them we did about $57,000 in sales, and now we're barely into this month and already at $120,000. What sets Ricardo apart is the accountability, he sets up calls every week or two and goes into real detail on every appointment. If you want consistent leads and serious buyers who actually show up, Floor Focus is your best option.


Simply Floorz Direct logo

Eddie Ayoub

Simply Floorz Direct · Tampa Bay, FL

We used to rely on word of mouth and referrals, after working with FloorFocus we actually have a system that can predictably bring more in-home appointments into our pipeline. Highly recommend it.


The Design Gallery logo

Jeff Russell

The Design Gallery · Odessa, TX

FloorFocus has been the key to growing our business. We don't just get leads, we get the actual qualified appointments booked on our calendar. Their leads account for more than 50% of our retail business.


Stellar Remodeling logo

Airton Vieira

Stellar Remodeling · Orlando, FL

FloorFocus is the best marketing agency in the industry.


Flooring America of Chandler logo

Kiran Vedantan

Flooring America of Chandler · Chandler, AZ

We use to rely heavily on lead aggregators like Angi, Thumbtack and Homeadvisor. Thanks to FloorFocus we no longer have to buy those low quality leads anymore. Their leads are actually exclusive to our business.


RA Contractor Flooring logo

Alex Oliviera

RA Contractor Flooring · Polk County, FL

You've got questions.
Straight answers below.

Real sit-down appointments in the customer's home, not leads. Every homeowner is in your service area, has a real project, can pay for it, and knows your rep is coming. Booked on your calendar, exclusive to you, never shared.

If someone cancels or reschedules, you don't pay for that appointment.

Get 30+ Qualified Exclusive Appointments in 30 Days Without Price Shoppers On A Pay Per Estimate Basis

One company per market. A straight answer either way.

FLOORFOCUS

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Client results shown are real, but they aren't typical and they aren't a promise — outcomes depend on your market, your capacity, and your close rate. The only guarantee we make is the one in writing: you only pay for exclusive, qualified sit-down appointments that land on your calendar.

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