
Terry Bowman — Valorcraft Flooring
Greensboro, NC · Shop-at-home flooring company
- $100K closed in the first 30 days
- Reps closing 40%+ on non-referral leads
- From inconsistent weeks to a full calendar
For flooring store owners & shop-at-home retailers who offer free in-home estimates
Trusted by flooring retailers like:













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Based on 50+ reviews:
Show rate
90%+
Average show rate on confirmed system appointments
Close rate
40%+
Average close rate retailers see on system appointments
Ticket
$7K+
Average ticket size on closed system jobs
Return
10x
Average return retailers see on the system
Qualified homeowners. Exclusive to you. Guaranteed.
No discount ads. We show homeowners a quality local company, not the cheapest bid. So the people who click actually want new floors and expect to pay for them.
Every homeowner answers a short survey first. Project, timeline, home type, budget. If they don't qualify, they never touch your calendar.
Real people in the U.S. call every lead within 5 minutes, 12 hours a day, 7 days a week. They ask the right questions, set expectations, and make sure both decision makers will be home. No call centers, no AI.
You see every appointment and every closed job on a live dashboard. And the deal is simple: you only pay for the appointments that land on your calendar.
Trusted by 50+ flooring retailers
Across the U.S.
From ad clicks → qualified in-home appointments → closed flooring jobs.

Greensboro, NC · Shop-at-home flooring company

Tampa Bay, FL · Shop-at-home flooring company

Spokane, WA · Flooring retailer

Charleston, SC · Flooring retailer

Houston, TX · Flooring retailer

Denver Metro, CO · Shop-at-home flooring company

“We did over $100k in revenue in my first 30 days.”
I saw Ricardo's ad on Facebook and decided to give Floor Focus a shot. In about six weeks I've closed roughly $51,000, with two or three more deals likely to land this week, and the appointments come in well qualified and motivated.

Paul McFadden
INW Contractors & Design · Spokane, WA
What sold me on Ricardo was the transparency and the sense that he's actually working to build a partnership instead of treating me like a number.

Solomon Rousan
At Home Expert · Houston, TX
Before Floor Focus I spent three months trying other agencies and got bombarded with low quality leads, never closing a single job. In my first thirty days with Ricardo I closed multiple jobs, with more solid jobs already in the pipeline. The leads are just better, these people are actually ready to get their floors done.

Andrew Willenbring
Red Rock Remodeling · Denver Metro, CO
I found Ricardo on Instagram, got started on a Thursday, and had my first appointment that Saturday. In the month of May we did over $100k in revenue and I closed 46% of the leads I ran appointments on. It's been a perfect partnership and exactly what my business needed.

Terry Bowman
Valorcraft Flooring · Greensboro, NC
In my very first week with Floor Focus I closed a $65,000 deal, plus another $20,000 and $13,000 job right behind it. That's almost $100k in jobs in the first month, around $40,000 of that in profit. No fake leads, just real deals with people ready to buy. I completely recommend Ricardo to anyone in the flooring business.

Paulo Pereira
Southeast Flooring · Charleston, SC
Before Floor Focus we struggled with consistency, lead quality, and getting customers to actually show up. Our first month with them we did about $57,000 in sales, and now we're barely into this month and already at $120,000. What sets Ricardo apart is the accountability, he sets up calls every week or two and goes into real detail on every appointment. If you want consistent leads and serious buyers who actually show up, Floor Focus is your best option.

Eddie Ayoub
Simply Floorz Direct · Tampa Bay, FL
We used to rely on word of mouth and referrals, after working with FloorFocus we actually have a system that can predictably bring more in-home appointments into our pipeline. Highly recommend it.

Jeff Russell
The Design Gallery · Odessa, TX
FloorFocus has been the key to growing our business. We don't just get leads, we get the actual qualified appointments booked on our calendar. Their leads account for more than 50% of our retail business.

Airton Vieira
Stellar Remodeling · Orlando, FL
FloorFocus is the best marketing agency in the industry.

Kiran Vedantan
Flooring America of Chandler · Chandler, AZ
We use to rely heavily on lead aggregators like Angi, Thumbtack and Homeadvisor. Thanks to FloorFocus we no longer have to buy those low quality leads anymore. Their leads are actually exclusive to our business.

Alex Oliviera
RA Contractor Flooring · Polk County, FL
Real sit-down appointments in the customer's home, not leads. Every homeowner is in your service area, has a real project, can pay for it, and knows your rep is coming. Booked on your calendar, exclusive to you, never shared.
If someone cancels or reschedules, you don't pay for that appointment.
One company per market. A straight answer either way.